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Real people, real choices–give students a real feel for marketing.
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
- Sales Rank: #186299 in Books
- Published on: 2011-02-11
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 11.01" h x .85" w x 8.33" l, 2.42 pounds
- Binding: Paperback
- 600 pages
About the Author
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.
Greg W. Marshall, Associate Professor of Marketing at the University of South Florida, Tampa, FL. Greg has 13 years of selling and sales management experience and when he left the field to teach in 1986, he was the manager of the top selling performing ales district in the United States. His research focuses on sales force selection, performance and evaluation, sales force diversity, decision making by marketing managers, and inter-organizational relationships. He is the Associate Editor of the Journal of Personal Selling & Sales Management and currently serves as Special Guest Editor for a JPSSM issue on Strategic Issues in Selling and Sales Management
Most helpful customer reviews
0 of 0 people found the following review helpful.
This book was easy to understand and was required for a class I ...
By e_liz
This book was easy to understand and was required for a class I was taking. Amazon had the best price.
2 of 2 people found the following review helpful.
Best Textbook I Have Had. Ever.
By Sky Morrell
I got this for my online Marketing Class. The book is very easy to read, and it's even easier to find most concepts for quick reference during papers and quizzes. It's got a great breadth to it, and the writer must have been open-minded since it includes a lot of what I would think of as niche examples of things (Kevin Smith, greetings in Japanese stores, etc). It's a fun book as far as textbooks go.
0 of 0 people found the following review helpful.
NO ACCESS CODE!
By Keith King
No access code. I had to pay an additional $60 for an access code from the Pearson website!
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